Retailers are well aware how strategically used sound can have a positive influence on consumers' buying habits. ZonarSound directional speakers offer retailers a wide array of ways to encourage customer purchasing. They can be used alongside specific products or product groups to create promotional 'hot spots' within the store without interfering with the general store ambience. They can be used in certain areas within the store to create the right atmosphere or mood for purchasing. The ZonarSound Sound Bars can be used alongside digital displays to re-enforce and strengthen promotional messages at point of sale. ZonarSound loudspeaker panels can be created in bespoke designs to fit with retail design schemes.